Material adicional del 1er modulo Diplomado Marketing Interactivo

Estimados Todos,

Cómo acordamos, les envío material adicional que comentamos en clase.

1. THIS BOX WAS MADE FOR WALKING…
How will mobile television transform viewers’ experience and change advertising?
Dr. Shani Orgad

2. HABITOS DE LOS USUARIOS DE INTERNET EN MEXICO 2007
AMIPCI
http://amipci.org.mx/temp/pdf-0315967001193426740OB.pdf

3. Libros recomendados

Internet Marketing
Internet Marketing by Rafi Mohammed, Robert J. Fisher, Bernard Jaworski, and Gordon Paddison
McGraw Hill Higher Education

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
by Joseph Jaffe
Publisher: Wiley

Saludos,


Gabriel Richaud Falcón